Piccadilly is a cafeteria-style restaurant that originates in Baton Rouge, LA. The restaurant is exclusive to the southeastern region of the United States and prides itself on "serving homestyle comfort." Since its origin is in Baton Rouge, it's deeply immersed in Louisiana's creole/cajun culture. I wanted to mesh the essence of Baton Rogue culture while creating a brand feel and look that would appeal to younger diners.
The new logo is a wordmark that utilizes the Clarendon typeface. A fleur de lys which is a prominent symbol of the Creole & Cajun culture was added to the mark, and the two underlines were attached to anchor each component while aiding in the pronunciation of the brand's name.